The Athlete's Foot taps into 16.6 million followers for new campaign
By Imogen Bailey | 21 July 2021
The Athlete's Foot has teamed up with Australian TikTok star Sarah Magusara to launch Australia's first sequential story telling campaign in TikTok.
The 'Katch the Kayanos' campaign turns the TikTok 'For You' feed into a virtual running track, inviting Aussies to catch the new Asics style by scrolling through their feed to catch a creator for the chance to win a pair of the new shoes.
The campaign, which was launched today, includes a top view ad placement starring Magusara challenging Aussies to the race, as well as in-feed placements which continue the race and act as sign posts throughout the race.