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Snapchat: Brands latch on to Snapchat lingo with Gen Z in mind

Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to focus on Gen Z, or people in the age group of 12 to 27 years.

YouTube and Instagram: Instagram or YouTube? Indian brands torn between the two for maximum ad impact

Instagram vs YouTube is the power battle that is shaping where brands put their money, and users their attention. Who will garner eyeballs; who will take home more ad budgets? ET speaks to marketers to find out the parameters that will determine who emerges triumphant in this gladiatorial royal rumble.

Jharkhand markets gear up for brisk business in Dhanteras festival

Jharkhand markets gear up for brisk business in Dhanteras festival
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