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virtual gifting: For creators, regional apps are the gift that keeps on giving

Mid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual gifting. These platforms offer opportunities for creators to engage with audiences and monetize their content effectively.

quick commerce: Third-party firms look to sort out logistics of quick commerce race

Third-party logistics firms like Delhivery and Xpressbees are venturing into the quick-commerce sector to support platforms such as Swiggy Instamart, Blinkit, and Zepto as demand surges. Sensing opportunity in the q-commerce space, Delhivery has started to work with Swiggy Instamarts larger warehouses which supply to small dark stores, or fulfilment centers. Meanwhile, Xpressbees is talking to multiple players for the same.

PLI schemes: Manufacturing sector looks for policy continuity, fresh PLIs

Narendra Modi-led NDA govt s third term brings hopes for manufacturing sector with policy continuity, new PLI schemes, and TDP s Chandrababu Naidu joining alliance for reform and innovation.

RuPay credit cards: UPI integration gives a fillip to RuPay credit cards distribution

RuPay credit cards are seeing a growth in usage after linking with UPI, with its issuance at 30%, up from a mere 5% in 2022-23. The shift towards UPI-based credit cards on third-party apps like Google Pay and PhonePe poses a challenge for banks, raising concerns about customer retention and cross-selling. Fintech startup Fibe, led by Ashish Goyal, foresees a potential share struggle among top UPI apps.

Tata Communications: Tata Communications secures five-year contract with World Athletics

Tata Communications signed a five-year contract with global sports organization World Athletics, expanding its media business by adding over 20 international events. Dhaval Ponda, Global Head of Media and Entertainment Services at Tata Communications, highlighted the significant viewership of World Athletics events.

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