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Snapchat parent bolsters India leadership team with new hires

Snapchat parent Snap Inc unveiled a new localised operating structure in India last year while announcing the appointment of India MD Pulkit Trivedi

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Instagram adds India-first Live Rooms feature to let users go live with up to 3 guests

Instagram adds India-first Live Rooms feature to let users go live with up to 3 guests
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Who is Sandhya Devanathan, the Newly Appointed Head of META India?

Two weeks after Ajit Mohan resigned, Meta appointed Sandhya Devanathan as its India Head on November 17, 2022.

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Snapchat: Brands latch on to Snapchat lingo with Gen Z in mind

Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to focus on Gen Z, or people in the age group of 12 to 27 years.

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Snapchat parent looks to attract India Gen Z users with localised experiences: India MD Pulkit Trivedi

India, which has one of the world s youngest populations, is a key market for the future growth of Snapchat which already has over 200 million users in the country.

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