Contrary to popular belief, not all video-gamers are happy to chug energy drinks and devour junk food for fuel – rather most eSports enthusiasts want convenient, tasty snacks that will not compromise their competitive edge by compromising their health.
Nassau Candy’s positioning in confectionery as an importer, manufacturer and distributor allows the company flexibility to focus on innovation and its customers’ needs by filling in the gaps from discontinued but in-demand products, Dana Rodio, director, marketing and brand strategy, Nassau Candy, told FoodNavigator-USA.
Despite declining sales and investment in the alternative protein industry in recent years, the segment is seeing early green shoots that suggest category stakeholders may be clawing their way out of the trough of disillusionment and up the other side of the Gartner Hype Cycle to the promise of full integration.
Consumers increasingly are weary of “drinking empty calories,” and are instead looking for less sugar and more functional benefits from their beverages – be it enhanced hydration, gut-health support, mood and mental health management or permissible indulgence from drinks that cut the calories but not the flavor.