The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching the condiments again this year, Tom Rossmeissl, Eat Just’s head of global marketing, told FoodNavigator-USA.
Israeli company InnovoPro is bringing its clean-label, chickpea protein powered solutions to the broader food and beverage industry after proving its ability to bind, blend, foam and problem-solve other common challenges within plant-based categories.
Better-for-you confection newcomer Rotten’s early distribution gains since it launched in September underscores an unmet consumer desire for candy that cuts back on sugar and artificial ingredients, but not the fun.
Justin’s launch of its Dark Chocolate Candy Pieces continues the brand’s emphasis on offering clean confectionery ingredients that are USDA-certified organic, use Rainforest Alliance cocoa and are Non-GMO Project Verified, aligning with the brand’s corporate social responsibility for ethically sourced and natural ingredients, Penny Andino, VP of marketing, explained to FoodNavigator-USA.
To continue blazing a path for gene-edited food in North America that is more convenient and nutrient-dense than conventional counterparts, food-tech startup Pairwise has decided to discontinue marketing its first CRISPR-edited product, Conscious Greens – after a successful test in retail and food service – to focus instead new product development.