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S4 merges MediaMonks and MightyHive brands under one unitary brand
August 3, 2021 6:49
The single brand is designed to emphasises the respective brand’s heritage in creative content and roots in data and digital, while unifying a team of nearly 6,000 in a single P&L across 57 hubs in 33 countries.
S4 Capital plc will remain the financial brand, publicly listed on the London Stock Exchange and deployed amongst investor, financial and banking stakeholders and in reports.
Founder and executive chairman of S4 Capital, Sir Martin Sorrell, told delegates at Mumbrella360 the plan was to rebrand MediaMonks and MightyHive next year and create a “unitary structure – one P&L and no BS.
Instead of smashing together existing names of companies, S4 Capital has taken a different route as it merges MediaMonks and MightyHive into Media.Monks – a name the industry is already familiar with. However, keeping the MightyHive spirit thriving, the new dynamic logo marks that features of MightyHive’s iconic hexagon. The single brand emphasizes on a shared heritage in creative content and roots in data and digital.
According to the company, the merger will unify a team of nearly 6,000 digital-first experts working as a single P&L across 57 talent hubs in 33 countries. As the operational brand, Media.Monks underpins S4 Capital’s agility, digital knowledge and efficiency and is the next step in delivering on its foundational promise to unify content, data and digital media and technology services, said the company in a press statement.
linkedin Sir Martin Sorrell’s S4 Capital has merged with agencies around the globe since its launch in 2018 under its two banner brands: MightyHive for data and technology and MediaMonks for content. That’s changing. On Tuesday, S4 said it will merge MediaMonks and MightyHive under a single name, Media.Monks, fulfilling its promise to go to market as a unitary brand. S4 will maintain its brand for the investor community and will continue to be listed as S4 Capital on the London Stock Exchange. Rather than smashing together a bunch of acronyms, as holding companies are wont to do (and as company executive joked about doing on LinkedIn in advance of the announcement), S4 decided to stick with the well-known Media.Monks name. It will retain MightyHive’s hexagon branding in its logo to represent the six practice areas clients can tap into across the group: countries, core, client, categories, capabilities and corporate.
S4 Capital merges MediaMonks and MightyHive into Media Monks adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.