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linkedin Sir Martin Sorrell’s S4 Capital has merged with agencies around the globe since its launch in 2018 under its two banner brands: MightyHive for data and technology and MediaMonks for content.  That’s changing. On Tuesday, S4 said it will merge MediaMonks and MightyHive under a single name, Media.Monks, fulfilling its promise to go to market as a unitary brand. S4 will maintain its brand for the investor community and will continue to be listed as S4 Capital on the London Stock Exchange.  Rather than smashing together a bunch of acronyms, as holding companies are wont to do (and as company executive joked about doing on LinkedIn in advance of the announcement), S4 decided to stick with the well-known Media.Monks name. It will retain MightyHive’s hexagon branding in its logo to represent the six practice areas clients can tap into across the group: countries, core, client, categories, capabilities and corporate.

City ofUnited kingdomMartin sorrellChris martinLondon stock exchangeSir martin sorrellMedia monksLondon stockData monksTech monksContent monksPublicis groupநகரம் ஆஃப்ஒன்றுபட்டது கிஂக்டம்மார்டின் ஸாரெல்கிறிஸ் மார்டின்