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S4 unites MediaMonks and MightyHive under new brand: Media Monks
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S4 reports revenue surge as Sorrell says it s been a benefactor of cookie crumble
S4 Capital has posted a 35% rise in like-for-like revenues to £122m for the first three months of 2021, with comparable gross profits up 33% to £104m.
The business, founded by former WPP boss Sir Martin Sorrell, has upped its sales and earnings outlook for the year, saying it is now expecting 30% like-for-like revenue and gross profit growth this year, up from 25% previously.
The Media Monks owner has credited the acceleration of digital advertising, a “frenetic” new business market and investments in first-party data for its robust financial performance.
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Babbel, the world’s top-grossing language learning app, has now launched a new global brand campaign for January, focussing on the transformational effects that come with knowing another language.
Highlighting the claim Understanding Changes Everything , two new TV Spots have been created to show how small interactions in other languages can have profound effects on a personal and professional level.
This adds to one of Babbel’s core brand messages: to inspire conversations that transform your world. The campaign has been developed based on research and market tests conducted via the research institute IPSOS, and it’s the first collaboration between Babbel and the award-winning Amsterdam-based production company Media Monks, together with creative director Charlotte Moore.
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