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By Mark K. Miller | May 13, 2021 | 10:27 a.m. ET. Tubular Labs, a social video content and audience measurement company, today appointed Stephen DiMarco chief strategy officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling to brands and agencies. More than 6 million U.S. households are estimated to have cut pay TV subscriptions in 2020 the most subscribers ever in a single year, according to eMarketer. With the pandemic accelerating consumer behaviors toward more digital and ad-supported video viewing, measurement providers have struggled to keep up. This comes at a time when industry forecasts predict that U.S. social network video ad spending will grow by nearly a third to more than $19 billion in 2021.

Stephen dimarcoMillward brownScott ernstFx networksAdvertising research foundationComedy centralTubular labsAdvertising researchTubular audience ratingsProject moonshotஸ்டீபன் திமற்கோமில்வார்ட் பழுப்புஸ்காட் எர்னிஸ்டஃப்க்ஸ் நெட்வொர்க்குகள்நகைச்சுவை மையகுழாய் ஆய்வகங்கள்