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Some Facebook advertisers say their ad campaigns are taking a hit in the wake of Apple s privacy changes.
Some of Facebook s most widely used ad tools like Ads Manager and its Audience Network are affected.
Advertisers are mitigating the impact by targeting bigger audiences and using new measurement techniques.
A little over two weeks since Apple rolled out its iPhone privacy, or App Tracking Transparency, changes, some Facebook advertisers say their ad campaigns are already taking a hit.
Apple s iOS 14.5 update requires apps to serve a pop-up notification to users seeking their permission to track them for advertising purposes.