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Digital media measurement, data and analytics platform om provider DoubleVerify (DV) is warning that it has uncovered the first server-side ad insertion (SSAI) . ....
Technuter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance from the impact of an ad’s presentation to key dimensions of consumer engagement. Mark Zagorski, CEO of DoubleVerify, said, “Optimizing campaign performance with existing measurement solutions continues to be a challenge. Current tools have visibility gaps due to global privacy regulations and the deprecation of third-party cookies and mobile identifiers which impede an advertiser’s ability to take meaningful action to influence campaign performance. DV Authentic Attention is designed to provide actionable, privacy-friendly data correlated with measurable campaign outcomes, giving global brands greater clarity and confidence in their ....
DoubleVerify Uncovers 'SneakyTerra' — the First SSAI Fraud Scheme to Hijack Real CTV Device Sessions globenewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from globenewswire.com Daily Mail and Mail on Sunday newspapers.
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. L-R: Phil Duffield, Julie Eddleman, Russell Loarridge Duffield to head up The Trade Desk in the UK Ad tech firm The Trade Desk has appointed Phil Duffield as Vice President of the UK. In this role, he will be responsible for leading The Trade Desk’s business and operations to help drive scale and growth within the United Kingdom. He reports to Philippa Snare, Senior Vice President of EMEA. ....
Google Ad Exec Julie Eddleman Joins DoubleVerify lmtonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lmtonline.com Daily Mail and Mail on Sunday newspapers.