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DoubleVerify launches Brand Suitability Tiers

| 10 January 2021
Digital media measurement, data and analytics software provider DoubleVerify (DV) has made Brand Suitability Tiers generally available for advertisers and publishers.
Brand Suitability Tiers is the latest version of the company’s brand safety and suitability solution, and follows the launch in November of Video Complete, a solution said to offer holistic campaign quality measurement and maximum brand protection across all video environments.
“At a time when brand alignment with appropriate content has never been more important, our launch of Brand Suitability Tiers delivers a more nuanced and brand-specific way to assess content and context, explained DoubleVerify CEO Mark Zagorski. ....

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DoubleVerify launches 'Brand Suitability Tiers' to link advertisers and publishers

DoubleVerify launches 'Brand Suitability Tiers' to link advertisers and publishers
netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.

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Adtech IPO candidates 2021 - Business Insider

230 SPACs have raised over $70 billion [in 2020] let s see where that gets deployed, said David Ethridge, PwC deals managing director and US IPO services leader. There may be earlier-stage exists by way of a SPAC than previously thought versus traditional IPOs.
Insider spoke to 10 adtech experts, including executives, consultants, analysts and bankers, and reviewed media coverage and company filings to identify a number of adtech companies likely to IPO in the coming months. The list, in alphabetical order, is speculative and not all of these companies are in a process to go public.
This article was first published in December 2020. The article was most recently updated on March 22, 2021, to include details of IronSource s intention to go public and to remove it from the list of IPO candidates. Before that, the article was updated on March 17, 2021 to include details of DoubleVerify s S-1 filing and to remove it from the list of candidates. The post was also updated ....

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Twitter selects DoubleVerify, IAS as preferred brand safety partners | Digital

linkedin
Social media platforms have long had an aversion to third-party verification and measurement tools, often filing the issue under user privacy concerns.
But brand safety is a bigger issue on marketers minds than ever. So Twitter has decided to up its game around brand safety through a first of its kind preferred partnership with verification vendors DoubleVerify and Integral Ad Science (IAS), announced on Monday.
The pact will expand Twitter’s current partnership with both vendors beyond viewability measurement to provide “independent reporting on the context in which ads appear on Twitter,” wrote Jonathan Lewis, senior director of product management at Twitter, in a blog post. ....

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Twitter Reaches Brand Safety Measurement Partnerships With DoubleVerify, IAS

Twitter Reaches Brand Safety Measurement Partnerships With DoubleVerify, IAS
The social network will undergo the accreditation process across all four of the MRC’s offered services
Twitter will continue to partner with industry organizations
bombuscreative/iStock
December 14, 2020
Twitter added to its brand safety efforts Monday, reaching measurement partnerships with DoubleVerify and Integral Ad Science and affirming its commitment to undergoing the Media Rating Council’s accreditation process. ....

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