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British Drinks Brand Secures US Distribution Deal And More Funding

11th March 2021 The London-based drink brand Nix & Kix has landed a US distribution deal with Iris Nova, a Coca-Cola-backed soft drinks maker and distributor. It will see Nix & Kix’s five-strong canned range distributed across the US via Iris Nova’s direct-to-consumer (DTC) platform, which takes orders by text message to a customer base of over 200,000. News of the deal comes just days after Nix & Kix exceeded a £500,000 crowdfunding target on the Seedrs platform. The brand is now overfunding to ramp up marketing investment, boost its e-commerce activities, and grow its sales team. The capital will also be used to expand the company’s operations to meet growing demand.

Nix & Kix hits £500k crowdfunding target as it launches in US with Coke-backed distributor Iris Nova

By Edward Devlin2021-03-10T08:46:00+00:00 Nix & Kix launched its offering of grown-up soft drinks with a pinch of cayenne in 2017 and has since sold more than five-million units Drinks brand Nix & Kix has smashed a £500,000 crowdfunding target at the same time as landing a distribution deal with Coca-Cola backed Iris Nova to break into the US. The London-based business’ five strong-range of canned drinks will be distributed across the US on Iris Nova’s DTC platform, which takes orders by text message from a base of more than 200,000 customers and also sells its own Dirty Lemon lemonade brand. The distribution deal comes as Nix & Kix hit a £500,000 funding target in just one day on the Seedrs platform. Investors clamoured to buy into the brand on Sunday while the campaign remained private ahead of a public launch on Monday.

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