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11th March 2021
The London-based drink brand Nix & Kix has landed a US distribution deal with Iris Nova, a Coca-Cola-backed soft drinks maker and distributor.
It will see Nix & Kix’s five-strong canned range distributed across the US via Iris Nova’s direct-to-consumer (DTC) platform, which takes orders by text message to a customer base of over 200,000.
News of the deal comes just days after Nix & Kix exceeded a £500,000 crowdfunding target on the Seedrs platform. The brand is now overfunding to ramp up marketing investment, boost its e-commerce activities, and grow its sales team. The capital will also be used to expand the company’s operations to meet growing demand.
By Edward Devlin2021-03-10T08:46:00+00:00
Nix & Kix launched its offering of grown-up soft drinks with a pinch of cayenne in 2017 and has since sold more than five-million units
Drinks brand Nix & Kix has smashed a £500,000 crowdfunding target at the same time as landing a distribution deal with Coca-Cola backed Iris Nova to break into the US.
The London-based business’ five strong-range of canned drinks will be distributed across the US on Iris Nova’s DTC platform, which takes orders by text message from a base of more than 200,000 customers and also sells its own Dirty Lemon lemonade brand.
The distribution deal comes as Nix & Kix hit a £500,000 funding target in just one day on the Seedrs platform. Investors clamoured to buy into the brand on Sunday while the campaign remained private ahead of a public launch on Monday.
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What The Viva Team Are Reading This Summer
Books to buy, borrow and be lost in Wednesday Dec. 23, 2020 I m looking forward to sitting down with I Never Met a Straight Line I Didn t Like, the second book from Mary Gaudin and Matthew Arnold (and featured in
Viva Volume Two). A collector’s tome in the making, it documents the modern architectural movement that rippled through Christchurch in the 1960s, with 12 incredible homes from the period designed by Warren & Mahoney, Ian Athfield, Nicholas Kennedy and more.
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