By Edward Devlin2021-03-10T08:46:00+00:00
Nix & Kix launched its offering of grown-up soft drinks with a pinch of cayenne in 2017 and has since sold more than five-million units
Drinks brand Nix & Kix has smashed a £500,000 crowdfunding target at the same time as landing a distribution deal with Coca-Cola backed Iris Nova to break into the US.
The London-based business’ five strong-range of canned drinks will be distributed across the US on Iris Nova’s DTC platform, which takes orders by text message from a base of more than 200,000 customers and also sells its own Dirty Lemon lemonade brand.
The distribution deal comes as Nix & Kix hit a £500,000 funding target in just one day on the Seedrs platform. Investors clamoured to buy into the brand on Sunday while the campaign remained private ahead of a public launch on Monday.