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In this episode, we profiled the remarkable rise of Organifi in an interview with CEO Mae Steigler. Launched in 2014, Organifi is best known for its flagship powdered green juice and has quietly emerged as one of the leading direct-to-consumer brands in the nutritional supplement space, generating over $100 million in sales since its debut. The company is now setting its sights on the grocery channel, part of a growth strategy led by Steigler, who has been with Organifi since its launch and was promoted to CEO in January.
As part of our conversation, Steigler spoke about the origins of Organifi, the company’s impressive direct sales business and how she and her team crafted an effective consumer acquisition and retention strategy. She also discussed how Organifi scaled while being bootstrapped and taking in no outside capital and how daily huddles and employee empowerment are key to the company culture.
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California-based vegan fast-casual chain Veggie Grill is giving away free Veggie Grill food for a year to one lucky winner. The giveaway aims to encourage people to take the Veganuary pledge of eating plant-based for the month of January. The prize equates to $20 in Veggie Grill credit each week for 52 weeks, which is a total value of $1,040. The winner will also receive a case of Better Booch kombucha.
“Veganuary has inspired and supported people all over the world to take a pledge to try eating vegan for the month of January, and we are supporting their efforts this year to help educate and bring more people into the movement so they can make an impact on the future of our planet, animals, and our health in 2021,” Veggie Grill co-founder T.K. Pillan told VegNews. “Our mission is to help people begin, advance, and embrace their conscious food journey. To celebrate Veganuary and promote eating a plant-based diet for January and beyond, we are offering a ‘Free Veggi