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Sustainable aviation fuels key for airlines, jet makers - Portland Business Journal

Sustainable aviation fuels key for airlines, jet makers - Portland Business Journal
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Britain's broadcasters launch CFlight - a new ABC-audited tool for measuring ad campaign coverage across linear TV & BVOD - ABC

Owned by the media industry, ABC independently verifies and reports on media performance. Inspiring market confidence by delivering a valued stamp of trust across the media world ....

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ITV and Channel 4 unite with Sky on TV ad measurement tool CFlight

“This is a gigantic step forward,” organisers say. ....

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NBCU's CFlight Launches In UK In Partnership With Sky, ITV, Channel 4

By Mark K. Miller | June 9, 2021 | 10:59 a.m. ET.
TV broadcasters Sky, ITV and Channel 4 have today announced they are working together to launch CFlight, the industry’s first unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the U.K.
The U.K.’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VOD (BVOD) data to show media buyers what the overall advertising exposure is for their TV campaigns, notably reach and frequency metrics.
CFlight was initially developed by Comcast-owned NBCUniversal in the US in 2018 and continues to underpin ongoing currency measurement across NBCUniversal’s One Platform. Sky (also Comcast-owned) then adapted the CFlight standards and methodology for the UK media marketplace to reflect its own portfolio, before working in conjunction with Channel 4 and ITV on a pan-broadcaster version. ....

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CFlight ad campaign measurement takes off in UK

The UK’s leading commercial TV broadcasters have entered into a collaboration to launch CFlight, what they say is the industry’s first unified advertising metri. ....

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