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CFlight ad campaign measurement takes off in UK
The UK’s leading commercial TV broadcasters have entered into a collaboration to launch CFlight, what they say is the industry’s first unified advertising metri.
United kingdom
Kelly williams
Tim pearson
Kelly abcarian
Andrew mcintosh
Comcast owned sky
Sky media united kingdom
Sky media
Commercial tv
On demand
Ime shifted commercial impressions
Ainstream viewing platform
Linear tv
Channel 4
Ky uktv
Channel 5
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