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Britain's broadcasters launch CFlight - a new ABC-audited tool for measuring ad campaign coverage across linear TV & BVOD - ABC

Owned by the media industry, ABC independently verifies and reports on media performance. Inspiring market confidence by delivering a valued stamp of trust across the media world ....

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Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit

Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit
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STOCKHOLM, March 11, 2021 /PRNewswire/
Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.
The verification, which is independently validated through an audit by ABC, demonstrates Adverty s compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation.
Adverty works with brands to help them access hard-to-reach audiences in the hugely engaging environments of gaming and e-sports, unlocking extensive opportunities to monetise a vast, exclusive network with contextual, seamless brand messaging. ....

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Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit

Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit
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MOLOCO Receives TAG Global Brand Safety Certification

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TAG s exacting standards assure buyers that their ads won t be associated with content that could jeopardize their brand s reputation
REDWOOD CITY, Calif. (PRWEB) March 10, 2021
MOLOCO (http://www.molocoads.com), a leader in machine learning and growth solutions for mobile marketers, announced it has met the rigorous standards required to join the Trustworthy Accountability Group (TAG) Global Brand Safety Certification Program. The aim of the program is to significantly reduce the risk of ad misplacement on digital media and strengthen the integrity of digital advertising overall.
Meeting the requirements to be TAG certified is the latest demonstration of MOLOCO s dedication to brand safety, said Ikkjin Ahn at MOLOCO. Global losses from ad fraud in 2020 were estimated to be $35 billion, and are expected to rise in 2021. We want to be a standard bearer for greater transparency in the global digital advertising market. ....

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Predicting 2021: Thoughts from 8 Industry Associations

Predicting 2021: Thoughts from 8 Industry Associations
December 22, 2020

2020 was a year full of events that no one could have predicted. We asked leaders from across different media associations to share their thoughts on what the future holds, including how COVID-19 will continue to impact businesses, what we should look forward to in 2021 and what word businesses should use for guidance in the new year. Here are our interviewees:
While each response uniquely reflected their specific industries, we saw many common threads including: continued flexibility in remote work, business diversification and continued flexibility.

How do you think COVID-19 will continue to impact the media and marketing industries in 2021? ....

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