Cadbury Bournvita recently faced a setback in the malted drink category when the Government of India instructed e-commerce sites and portals not to label it and a few other brands as 'health drinks' due to the absence of such a category in the country's food laws. This decision followed an influencer's post highlighting Bournvita's sugar content, leading the brand to reduce it by nearly 15%. The evolution of milk additives, including chocolate MFDs like Ovaltine, Bournvita, and others, has been driven by the need to make milk more appealing to children.

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