In our modern rush, processed foods offer convenience, but they come with hidden risks. As India s food and beverage industry progresses, educating consumers becomes increasingly vital. Learning to decipher food labels is key: prioritize simplicity in ingredients, be wary of manipulated serving sizes, and focus on essential nutritional components like calories, macronutrients, and fiber while avoiding hidden sugars.
India News: A common takeaway from the Cerelac & Bournvita controversies is that advertising to children is not being monitored at all strictly. FSSAI is failing
Cadbury Bournvita recently faced a setback in the malted drink category when the Government of India instructed e-commerce sites and portals not to label it and a few other brands as health drinks due to the absence of such a category in the country s food laws. This decision followed an influencer s post highlighting Bournvita s sugar content, leading the brand to reduce it by nearly 15%. The evolution of milk additives, including chocolate MFDs like Ovaltine, Bournvita, and others, has been driven by the need to make milk more appealing to children.