Advertisements have left a lasting impact over the years, from Amul s iconic "Utterly Butterly Delicious" to Cadbury s memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Cadbury Bournvita recently faced a setback in the malted drink category when the Government of India instructed e-commerce sites and portals not to label it and a few other brands as health drinks due to the absence of such a category in the country s food laws. This decision followed an influencer s post highlighting Bournvita s sugar content, leading the brand to reduce it by nearly 15%. The evolution of milk additives, including chocolate MFDs like Ovaltine, Bournvita, and others, has been driven by the need to make milk more appealing to children.
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7 Iconic and nostalgic Indian ad campaigns and their jingles that have became a part of our lives financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.