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Horlicks, Boost no more healthy drinks: Hindustan Unilever rebrands beverages after directive on Cadbury Bournvita

Bournvita: View: Can milk, food, drinks drop their healthy halo N just be fun and be loved?

Cadbury Bournvita recently faced a setback in the malted drink category when the Government of India instructed e-commerce sites and portals not to label it and a few other brands as health drinks due to the absence of such a category in the country s food laws. This decision followed an influencer s post highlighting Bournvita s sugar content, leading the brand to reduce it by nearly 15%. The evolution of milk additives, including chocolate MFDs like Ovaltine, Bournvita, and others, has been driven by the need to make milk more appealing to children.

Zydus Wellness proactively looking for acquisitions; to enter new overseas markets

Zydus Wellness has integrated the business of Heinz, including a portfolio of popular brands Complan, Glucon-D and Nycil, which it had acquired in a Rs 4,595-crore acquisition, the annual report

Creative critique from a gender lens: 8-12 March | Advertising

  Provides an insight into the work from home life for parents, in a hilarious take. A balanced representation of both parents having to work around their children’s antics while working, as well as taking care of their home. And the tagline, “Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi” definitely relieves the pressures of ideal parenting. However, much remains to be known of Dole Juice Gel + as a “healthy jelly” product.  

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