WENDY KNOWLER | When consumer experience wildly differs from ‘market research’, apply truth serum What test panels say about a product is often not an accurate reflection of how it is perceived and received by customers 16 May 2021 - 17:34
Remember when Unilever scrapped its traditional Sunlight dishwashing liquid bottle and replaced it with an upside-down one with a nozzle that dispensed a specific amount of the green stuff?
It was back in 2004, and I remember it well, mainly because there was huge public outcry about it – consumers hated not being able to control the amount dispensed, some said it leaked, and many complained that as it emptied it became very hard to squeeze.
When consumer experience wildly differs from ‘market research’, apply truth serum What test panels say about a product is often not an accurate reflection of how it is perceived and received by customers 17 May 2021
Remember when Unilever scrapped its traditional Sunlight dishwashing liquid bottle and replaced it with an upside-down one with a nozzle that dispensed a specific amount of the green stuff?..
This article is free to read if you register or sign in. If you have already registered or subscribed, please sign in to continue.
Supermarket tills are best for cash deposits here are the details Consumer journalist Wendy Knowler’s ‘Watch-outs of the week’ Shoppers can deposit cash directly into their bank accounts at supermarket till points. Stock photo. Image: 123RF/Asawin Klabma
In this weekly segment of bite-sized chunks of useful information, consumer journalist Wendy Knowler summarises news you can use:
Supermarket till is best for cash deposits, as long as they aren’t too small
The Shoprite group has followed Pick n Pay by making it possible for customers to deposit cash directly into their own bank accounts at till points in its Shoprite, Checkers and USave stores.
Complaints against SA s major banks jump in 2020, only Absa improves
12 May 2021 8:14 PM
Share This:
FNB is South Africa s most complained about bank according to the Ombud for Banking Services annual report.
South Africa s big five banks - bar Absa - recorded an increase in complaints in 2020.
The annual report published by the Ombudsman for Banking Services (OBS) shows that First National Bank (FNB) is at the top of the list, for the second year running.
Absa on the other hand, recorded the least complaints after being the most complained about bank in 2018.
We are particularly pleased about the inroads made with regards to fraud-related complaints. Given the rapidly changing fraud landscape, a major factor in turning the tide on complaints has been Absaâs comprehensive re-engineering of its approach to dealing with customers who have been defrauded, and our market-first, free Digital Fraud Warranty.
Four-year-old accidentally buys R36k worth of ice-cream on his mom’s credit card Updated
El Broide
Share this:
Noah Bryant accidentally bought a whole lot of ice lollies from Amazon – teaching his mother an important lesson in the process.
Kids have become
incredibly tech savvy these days. The way they are able to navigate tablets,
apps, and other technology effortlessly at such a young age continues to amaze
older generations. However, some apps kids shouldn’t find themselves on are those of the online
shopping variety. Why? Well, one mother learned this the hard way when her four-year-old son