| 17 February 2021
Imagine Communications, which aims to enable broadcasters and content owners monetise TV, has entered into an agreement with Sky advertising sales arm Sky Media to transform the way that multiplatform media advertising is bought and sold.
In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application into a cloud-based, fully managed service for cross-platform campaign sales management, inventory optimisation and adaptive audience fulfilment.
Central to the project is Sky Media’s One Campaign, which allows advertisers to buy a single campaign that is delivered and measured holistically across multiple platforms, including linear and on demand, and receive one invoice. The capability was successfully developed in 2020 and is now live.
UK Government to use Sky s One Campaign proposition for its latest Covid ads netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.