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Seven Network taps Imagine to shape converged TV trading

In support of its strategy to help local advertisers and agencies with faster, more effective and easier buying across digital and broadcast screens, Seven Netw.

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Imagine takes Virgin Ireland TV ops to the cloud

In a move said to allow the broadcaster to remove costs related to hardware refresh cycles and improve revenue protection capabilities, while enabling a refocus.

Mark senecalEoghan mcgonagleVirgin media television irelandVirgin media televisionImagine communicationsLandmark salesMedia televisionVirgin mediaUnited statesRefresh cycleRevenue protectionCore businessVirgin media television irelandLandmark salesImagine communicationsOn premises

Exhibitor Insight: Imagine Communications—Steve Reynolds, President

Exhibitor Insight: Imagine Communications—Steve Reynolds, President
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Imagine, Sky Media team for TV ad management transformation

| 17 February 2021 Imagine Communications, which aims to enable broadcasters and content owners monetise TV, has entered into an agreement with Sky advertising sales arm Sky Media to transform the way that multiplatform media advertising is bought and sold. In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application into a cloud-based, fully managed service for cross-platform campaign sales management, inventory optimisation and adaptive audience fulfilment. Central to the project is Sky Media’s One Campaign, which allows advertisers to buy a single campaign that is delivered and measured holistically across multiple platforms, including linear and on demand, and receive one invoice. The capability was successfully developed in 2020 and is now live.

United kingdomJohn litsterTom cotneySky media one campaignImagine communicationsSky mediaLandmark salesOne campaignImagine managedTv advertisingTv ad managementஒன்றுபட்டது கிஂக்டம்ஜான் லிட்ஸ்டர்டோம் கோட்னிவானம் மீடியா ஒன்று பிரச்சாரம்கற்பனை செய்து பாருங்கள் தகவல்தொடர்புகள்