Sky Media reveals shoppable and pause ad formats in first upfronts
Online event included a first major appearance by Sky Media s new MD Tim Pearson.
by Omar Oakes
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| 17 February 2021
Imagine Communications, which aims to enable broadcasters and content owners monetise TV, has entered into an agreement with Sky advertising sales arm Sky Media to transform the way that multiplatform media advertising is bought and sold.
In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application into a cloud-based, fully managed service for cross-platform campaign sales management, inventory optimisation and adaptive audience fulfilment.
Central to the project is Sky Media’s One Campaign, which allows advertisers to buy a single campaign that is delivered and measured holistically across multiple platforms, including linear and on demand, and receive one invoice. The capability was successfully developed in 2020 and is now live.
Channel 4 tops Campaign s media buyer survey of UK TV sales market
What Campaign s survey of the industry’s leading media agency buyers uncovered about the performance of the UK broadcasters’ sales houses over a Covid-ravaged 12 months
by Omar Oakes
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Ex-Sky exec Andrew Mortimer launches Aperto Partnership with Scott Moorhead
Mortimer and Moorhead will co-own and run the venture.
by Omar Oakes
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Movers and Shakers: MRM, Sky Media, GoFundMe, Wavemaker, Pizza Express
Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry.
by Staff
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