February 09, 2021
With a collective user base of 3 million, Cure.fit and Fitternity will empower more than 5,000 fitness centres spread across India Health and wellness platform Cure.fit announced the acquisition of Fitternity, one of the largest fitness facilities aggregators in the country. This acquisition comes close on the heels of its acquisition of Onyx, a California based digital fitness company last month, that is expected to enhance its digital offerings in India and abroad.
Fitternity is Cure.fit’s 6th acquisition to date. The company acquired Cult in 2016, Tribe and 1000 Yoga in 2017, Fitness First in 2018 and Onyx in 2021. Cure.fit has now opened over 150 of its 200 fitness centres in the country, up from 40 in October 2020.
Updated Feb 09, 2021 | 20:56 IST
Cure.Fit founder Mukesh Bansal said Cult has bounced back to 50% of pre-Covid levels. Screengrab
New Delhi: Cure.Fit, the owner of the Cult gym chain, has made its second acquisition of 2021 by buying out Fitternity, an aggregator of gyms and fitness facilities. Three weeks ago it announced the buyout of California-based digital fitness company, Onyx. Cure.Fit has declined to disclose how much it bought both these companies for.
Fitternity will continue to exist as a separate platform. This acquisition will help Cure.Fit increase its user base to 3 million and simultaneously scales Cult Pass, a recently launched all-access gateway to gyms and Cult centres in India.
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