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CureFit does a serious flex with second acquisition of 2021

Cure Fit on M&A steroids! Two acquisitions in 3 weeks with Fitternity buyout

Updated Feb 09, 2021 | 20:56 IST Cure.Fit founder Mukesh Bansal said Cult has bounced back to 50% of pre-Covid levels. Screengrab  New Delhi: Cure.Fit, the owner of the Cult gym chain, has made its second acquisition of 2021 by buying out Fitternity, an aggregator of gyms and fitness facilities. Three weeks ago it announced the buyout of California-based digital fitness company, Onyx. Cure.Fit has declined to disclose how much it bought both these companies for.  Fitternity will continue to exist as a separate platform. This acquisition will help Cure.Fit increase its user base to 3 million and simultaneously scales Cult Pass, a recently launched all-access gateway to gyms and Cult centres in India. 

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