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Cult fit forays into hardware, acquires fitness equipment startup Tread

Making a foray into the fitness hardware segment, health and wellness startup cult.fit has acquired Tread, a Bengaluru-based connected fitness start-up, for an undisclosed amount. With the acquisition of Tread, the company would launch a suite of smart fitness hardware products, beginning with smart bikes in the India market. These smart bikes would be sold on the Curefit platform and offline stores in the next two to three months. Tata Digital, a 100 per cent subsidiary of Tata Sons, had earlier this week announced an investment of up to $75 million in the Bengaluru-based company with its cofounder & CEO Mukesh Bansal joining the President. Bansal will also continue to head and run cult.fit.

cult fit Acquires TREAD

India: Early-stage investor pi Ventures to raise $76m for second fund

India: Early-stage investor pi Ventures to raise $76m for second fund Photo: Pixabay Early-stage investor pi Ventureshas launched its second fund with a target corpus of $75.6 million and a greenshoe option of Rs 185 crore ($24.8 million). The second fund will invest in 25 tech Indian startups focused on disruptive artificial intelligence (AI)-based technologies and deep tech in seed-Series A stages. With a ticket size of $1 million, the second fund will look for startups in areas of space technologies, material science, biotech and life sciences. Its debut fund closed at $30 million in 2017-2018 and is backed by limited partners such as CDC Group, International Finance Corporation, Accel Partners, Small Industries Development Bank India, and family offices and entrepreneurs such as Binny Bansal, Bhupen Shah, among others.

Cure fit acquires digital fitness company Onyx; aims to accelerate international offering

Press release content from PR Newswire. The AP news staff was not involved in its creation. Cure.fit acquires digital fitness company Onyx; aims to accelerate international offering January 21, 2021 GMT SAN FRANCISCO, Jan. 21, 2021 /PRNewswire/ With a view to bolster its digital offerings in India and abroad, Cure.fit, India’s largest health & fitness company, has acquired Onyx, a California-based fitness company that is building the world’s smartest digital training experience. Cure.fit’s acquisition of Onyx is a step towards improving its computer vision technology for its at-home fitness product and expanding its international business. Onyx specialises in body tracking technology and personalisation of workout feedback. It provides highly accurate rep counts, form correction, and detailed performance tracking. Onyx is also one of the highest-rated apps in the fitness domain, was recently featured as “App of the Day” on Apple’s App Store and has seen rapid user

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