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Mark Wheeler on how YouTube talks to consumers across the whole marketing funnel
Mark Wheeler on how YouTube talks to consumers across the whole marketing funnel
Like many digital platforms, YouTube experienced growth in marketer spend throughout 2020. Mumbrella s Zanda Wilson chats with Mark Wheeler about YouTube s latest campaign, and putting quantifiable data behind what the platform can do for advertisers.
June 29, 2021 9:14
YouTube has unveiled its new marketing campaign, designed to showcase both its vast ecosystem of creators and the positive impact the platform has on the Australian economy.
The campaign includes the YouTube Australia Impact Report, as well as a hero video featuring some of its creators across a range of different content styles.
YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day
Tubefilter’s coverage of the 2021 IAB NewFronts is brought to you in partnership with an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here.
In December alone, more than 120 million people watched
YouTube content on televisions.
NewFronts, it focused this year’s star-studded presentation (aka
Brandcast) on touting its TV screen reach, emphasizing its position as a real competitor for linear TV, and bidding hard for the ad dollars marketers would normally spend on traditional networks.
21 Most Popular Social Media Platforms in 2021 insidermonkey.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from insidermonkey.com Daily Mail and Mail on Sunday newspapers.
As explained by YouTube: In addition to longstanding sponsorships available exclusively in the upfront, like NFL Game Day All Access , new this year, we’re offering a rolling set of seasonal sponsorships available on a quarterly basis. Our seasonal sponsorship offering focuses specifically on what’s prominent in culture during that time of year, like Mother’s Day, Summer Wellness or Women in Music during Women’s History Month.
The expanded slate of sponsorship opportunities will give brands more ways to tie into popular, thematic content, and have their promotions displayed alongside videos in a broader and more diverse range of categories.