As explained by YouTube: In addition to longstanding sponsorships available exclusively in the upfront, like NFL Game Day All Access , new this year, we’re offering a rolling set of seasonal sponsorships available on a quarterly basis. Our seasonal sponsorship offering focuses specifically on what’s prominent in culture during that time of year, like Mother’s Day, Summer Wellness or Women in Music during Women’s History Month.
The expanded slate of sponsorship opportunities will give brands more ways to tie into popular, thematic content, and have their promotions displayed alongside videos in a broader and more diverse range of categories.