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Google expands shoppable content with YouTube product feeds

The feature streamlines ad campaigns directly to purchases.

Jillian acquaruloNicky rettkeGoogle merchant centerGoogle marketing livestreamGetty imagesGoogle shoppingHigh intensity interval trainingTarget returnBrand extensionsகூகிள் வணிகர் மையம்கெட்டி படங்கள்கூகிள் கடையில் பொருட்கள் வாங்குதல்உயர் தீவிரம் இடைவெளி பயிற்சிஇலக்கு திரும்பபிராண்ட் நீட்டிப்புகள்

YouTube introduces interactive ads for connected TVs, more original programming

Users can learn more about a product through second screen activation.

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YouTube is making its ads on TVs more interactive

YouTube is making its ads on TVs more interactive CNET 5/4/2021 © Provided by CNET YouTube has more than 2 billion monthly visitors. Angela Lang/CNET YouTube commercials are going to become more interactive on connected TVs this year, Google s massive video service said Tuesday. It ll start with a marketing tool that lets viewers get information about an advertised product without interrupting the actual video they want to watch. YouTube said this tool for advertisers, called Brand Extensions, would roll out later this year. YouTube dropped the news, as it also announced a new slate of original programming, in a presentation to advertisers known as Brandcast. The presentation, which was held virtually for the second year in a row because of the coronavirus pandemic, is part of the so-called Newfronts, a weeklong parade of pitches by digital media companies to drum up advertiser interest.

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YouTube Viewers Now Watch More Than 1 Billion Hours Of Content On TV Screens Each Day

YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day Tubefilter’s coverage of the 2021 IAB NewFronts is brought to you in partnership with an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here. In December alone, more than 120 million people watched YouTube content on televisions. NewFronts, it focused this year’s star-studded presentation (aka Brandcast) on touting its TV screen reach, emphasizing its position as a real competitor for linear TV, and bidding hard for the ad dollars marketers would normally spend on traditional networks.

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