Roku’s popular screensaver, Roku City, is getting a new partner. McDonald’s is joining TV’s biggest digital downtown, becoming the first brand to integrate…
YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day
Tubefilter’s coverage of the 2021 IAB NewFronts is brought to you in partnership with an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here.
In December alone, more than 120 million people watched
YouTube content on televisions.
NewFronts, it focused this year’s star-studded presentation (aka
Brandcast) on touting its TV screen reach, emphasizing its position as a real competitor for linear TV, and bidding hard for the ad dollars marketers would normally spend on traditional networks.
Tubefilter’s coverage of the 2021 IAB NewFronts is brought to you in partnership with an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here.
Roku is leaning hard into original programming.
At its 2021
NewFronts pitch, the streaming TV company presented its first slate of originals and emphasized the growth in streaming audiences versus the decline in viewers of linear TV.
Roku now reaches 148 million viewers, with a median age of 39 years old,
Alison Levin, its VP of ad revenue and marketing solutions, said during a prerecorded presentation.