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By The Grocer2021-04-23T10:07:00+01:00
The story of Covid-19 in grocery is one of feast and famine. For the feasting, look at the massive value gains across this report. The top 100 brands are worth an extra £2.06bn in total, after locked- down shoppers packed their fridges, freezers and kitchen cupboards, with the UK’s biggest brand, Cadbury, putting on an extra £140m in sales.
As a result, this year’s rundown shows 76 brands in value growth, with 47 having grown by double digits. To underline the significance of those numbers, compare and contrast with 2019’s: 53 brands in growth, just seven by double digits.
Premier Foods has extended its Mr Kipling range with Chocolate Tarts (rsp £1.89 per six-pack).
The tarts feature a light pastry case with a layer of chocolate-flavoured mousse with chocolate-flavoured icing and sugar sprinkles on top. They contain no hydrogenated fat or artificial colours, Premier Foods noted, and have 100% natural flavours.
“The launch will also appeal to traditional convenience shoppers, who are continuing to purchase smaller treats, making them more inclined to pick up a cake as an impulse purchase,” said Mathew Bird, brand director for sweet treats at Premier Foods.
“Over lockdown, there has been a surge of new shoppers buying into the pies and tarts sector, with pre-family and younger family shoppers seeing the biggest growth.”
Three Climate YouTubers You Should Watch 0 April 18, 2021 11:20 by Cora-Laine Moynihan
Matthew Bird
For 10 days, we are focusing on the pressing issue of climate change, something that can have major impacts on the way our world, and our lives will function. Matthew Bird shares his top three climate YouTubers to learn more about this subject from.
The fact that the world is in the midst of climate emergency is common knowledge. What this means for how our lifestyles will be forced to change is difficult to grasp. The solutions to the emergency are not always as straightforward as using more wind power or driving electric cars.
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