Premier Foods has extended its Mr Kipling range with Chocolate Tarts (rsp £1.89 per six-pack).
The tarts feature a light pastry case with a layer of chocolate-flavoured mousse with chocolate-flavoured icing and sugar sprinkles on top. They contain no hydrogenated fat or artificial colours, Premier Foods noted, and have 100% natural flavours.
“The launch will also appeal to traditional convenience shoppers, who are continuing to purchase smaller treats, making them more inclined to pick up a cake as an impulse purchase,” said Mathew Bird, brand director for sweet treats at Premier Foods.
“Over lockdown, there has been a surge of new shoppers buying into the pies and tarts sector, with pre-family and younger family shoppers seeing the biggest growth.”
Signature Flatbreads launches Deli Kitchen NPD for Tesco Flatbread manufacturer Signature Flatbreads has launched five products into Tesco stores under its Deli Kitchen brand.
Deli Kitchen’s Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps are now available in Tesco stores nationwide. Its latest offerings join three existing products already on Tesco store shelves: Brioche Style Wraps; Greek Style Wraps; and Focaccia.
The launch follows a year of success for the Deli Kitchen brand, which achieved a 78% uplift in sales thanks to increased demand off the back of the COVID-19 pandemic.
In July last year, Signature Flatbreads reported it was to create 75–100 new jobs as part of its investment to increase production capacity to meet demand.
15th April 2021
The Deli Kitchen brand is extending its flatbread range, launching five new products into Tesco stores later this month. The products will join three current Deli Kitchen SKUs to bolster the supermarket’s flatbread offering amid growing consumer demand for alternatives to sliced bread.
Deli Kitchen’s Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps are rolling out in Tesco stores this week. These will join its existing products: Brioche Style Wraps, which launched last year, Greek Style Wraps and Focaccia which launched in 2019.
The Deli Kitchen brand experienced a year of strong growth during 2020 with a 78% uplift in sales – in part fuelled by the pandemic driving demand for more interesting lunch options at home.