Premier Foods has extended its Mr Kipling range with Chocolate Tarts (rsp £1.89 per six-pack).
The tarts feature a light pastry case with a layer of chocolate-flavoured mousse with chocolate-flavoured icing and sugar sprinkles on top. They contain no hydrogenated fat or artificial colours, Premier Foods noted, and have 100% natural flavours.
“The launch will also appeal to traditional convenience shoppers, who are continuing to purchase smaller treats, making them more inclined to pick up a cake as an impulse purchase,” said Mathew Bird, brand director for sweet treats at Premier Foods.
“Over lockdown, there has been a surge of new shoppers buying into the pies and tarts sector, with pre-family and younger family shoppers seeing the biggest growth.”