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Put up your fists, potatoes! Chickpeas, fruit and corn are challenging your title as bagged snacks’ heavyweight ingredient. Better-for-you brands like Hippeas, Emily’s and Proper are squaring up to the category’s spud-based champs. And they’ve picked just the right time to do it.
In the words of new report ‘The Age of Progressive Fmcg’ by Finn Communications, bagged snacks’ disruptors “are exploiting profound shifts in consumer attitudes and behaviour, such as a growing interest among consumers in healthier and more ethical product ingredients – a desire for something different from the generic branded offer”.
But once the novelty wears off, will snacks made from fruit & veg be left gathering dust on grocery shelves?
Trendsetters: From African inspired snacks to cookies with a difference Chicka’s reverts to its African heritage to bring better-for-you treats to Brits while empowering the women of tomorrow; pladis is rolling out its biggest launch to date; the cookie category is being given a shake up with a range of chef-driven delights; and a West country UK bakery has partnered with an artisan condiment maker to offer the perfect breakfast marriage.
No monkeying about
Katie’s Food Co is hitting the high street with a listing win in Wholefoods Market.
The brand’s 100% natural banana crisps are being rolled out in the premier retail chain’s outlets across the UK this month.