15th December 2020
Pladis is launching Jacob’s Mini Cheddars Sticks in a move designed to extend its savoury portfolio and to tap into “new evening consumption occasions”.
For the first time ever, the £71m Mini Cheddars brand is going beyond its signature circular crackers with a new baton-shaped snack. Jacob’s Mini Cheddars Sticks will be available in two flavours – Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak – in a 150g sharing pack format.
The variant will be available exclusively in Tesco from January (RRP: £1.99), with further roll-out across multiple grocery and convenience in February.
Christopher Owen, Marketing Controller at pladis UK&I, commented: “We know that over a third of UK households (37.5%) already buy Jacob’s Mini Cheddars, but we’ve spotted an opportunity to welcome even more people into the brand with a totally new and innovative concept. With our latest launch, we’re giving shoppers a bold, cheesy taste sensation which the