Page 17 - மார்க் ப்ரிசர்ட் News Today : Breaking News, Live Updates & Top Stories | Vimarsana
With Fewer Ads on Streaming, Brands Make More Movies
nytimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nytimes.com Daily Mail and Mail on Sunday newspapers.
Does Google plan to FLoC us all?
independent.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from independent.ie Daily Mail and Mail on Sunday newspapers.
Harvard Business Review: What businesses get wrong about digital advertising
15 Mar, 2021 12:52 AM
6 minutes to read
Harvard Business Review
By: Sinan Aral The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100 per cent. A similar analysis of Facebook ads threw up a number of 4,000 per cent. For all the data we have, it seems like companies still don t have an answer to a question attributed to the famous 19th-century retailer John Wanamaker: Which half of my company s advertising budget is wasted?
It should be possible to answer this question, though. Because what s getting in the way is not a lack of information the problem Wanamaker faced but rather a fundamental confusion between the phenomena of correlation and causation.
To catch full episodes of all The Motley Fool s free podcasts, check out our podcast center . To get started investing, check out our quick-start guide to investing in stocks . A full transcript follows the video.
This video was recorded on Feb. 19, 2021.
Chris Hill: We got something special planned because it is our 12th anniversary, if you can believe it and as always, we ve got a couple of stocks on our radar, but we begin with big retail. Walmart s fourth quarter was full of highlights, e-commerce sales up nearly 70%. Same-store sales in the U.S. up more than 8%, but despite that run, shares of Walmart fell 6.5% on Thursday. That seems like a big drop for a business like Walmart.
vimarsana © 2020. All Rights Reserved.