Look to the Stars
February 26, 2021
International advocacy organization Global Citizen has launched a Recovery Plan for the World – a campaign to end COVID-19 for all and kickstart a global recovery.
The Recovery Plan for the World is a year-long campaign and series of events that aims to: 1) end COVID-19 for all; 2) end the hunger crisis; 3) resume learning everywhere; 4) protect the planet; and 5) advance equity for all.
“I am incredibly proud of Global Citizen’s efforts to combat the COVID-19 pandemic in 2020, but massive inequalities remain and we urgently need to ensure that COVID-19 vaccines are made available equitably. Our ‘Recovery Plan for the World’ sets a clear agenda that will inspire millions of citizens to advocate for five of the most critical health, social and economic challenges that currently face humanity, as a result of the pandemic,” said Hugh Evans, Co-Founder and CEO of Global Citizen. “A virus anywhere remains a virus everywhere, and our go
Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
Adweek Forms Sustainability Council Comprising Cross-Industry Global Leaders
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P&G Chief Brand Officer Marc Pritchard will co-chair with Adweek’s Nadine Dietz to address responsible environmental practices, social purpose and equality
Adweek Sustainability Council
The Sustainability Council will work to find solutions to social and environmental challenges that can be implemented across the industry. NEW YORK (PRWEB) February 23, 2021 Today Adweek announced the newly formed Sustainability Council, comprising CMOs and heads of sustainability from the world’s top brands. An outgrowth of Adweek’s longstanding focus on corporate sustainability efforts, as well as the success of its existing 40-plus member DEI Council, the Sustainability Council will work to find solutions to social and environmental challenges that can be implemented across the industry.
Global Citizen Launches A Recovery Plan For The World - A Campaign To End COVID-19 For All And Kickstart A Global Recovery
- With the Support of European Commission President Ursula von der Leyen, Italian Prime Minister Mario Draghi and the World Health Organization Recovery Plan for the World Campaign to Mobilize Citizens, Corporations, Governments, Philanthropists and Artists to Help End COVID-19; Curb the Hunger Crisis; Resume Learning Everywhere; Protect the Planet; and Promote Equity for All -
- Billie Eilish, Coldplay, Femi Kuti, H.E.R., Hugh Jackman, Idris & Sabrina Elba, Jonas Brothers, Lang Lang, Lars Ulrich, Miley Cyrus, Priyanka Chopra Jonas, Rachel Brosnahan, SuperM, Usher and Yemi Alade Join to Support the Recovery Plan for the World Effort -
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Global Citizen Launches a Recovery Plan for the World - a Campaign to End COVID-19 for All and Kickstart a Global Recovery
Published 02-23-21
Submitted by Global Citizen
– With the Support of European Commission President Ursula von der Leyen, Italian Prime Minister Mario Draghi and the World Health Organization ‘Recovery Plan for the World’ Campaign to Mobilize Citizens, Corporations, Governments, Philanthropists and Artists to Help End COVID-19; Curb the Hunger Crisis; Resume Learning Everywhere; Protect the Planet; and Promote Equity for All –
– Billie Eilish, Coldplay, Femi Kuti, H.E.R., Hugh Jackman, Idris & Sabrina Elba, Jonas Brothers, Lang Lang, Lars Ulrich, Miley Cyrus, Priyanka Chopra Jonas, Rachel Brosnahan, SuperM, Usher and Yemi Alade Join to Support the ‘Recovery Plan for the World’ Effort –