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Fears Google could penalise publishers who refuse to join Sandbox

So far Google has declined to offer assurance that it won't penalise publishers who refuse to use its Sandbox advertising technology.

Behind the winning OOH strategies from British Airways, EE & Ikea

'More reasons for cautious optimism': agencies on the AA/Warc Expenditure Report

Latest data from Advertising Association/Warc was mix of good and bad news.

Warc releases Expenditure Report quarterly data for UK

Unilever has confirmed that Hellmann s Mayonnaise has been discontinued in South Africa, citing low consumer demand and delistings by the major retailers.

MUM's the Keyword to Upgrading Your Search

Search has been the juggernaut behind the rapid growth in advertising spend over recent years. The sector, dominated by Google, continued to grow in 2020