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As fraudsters grow bolder, advertisers must fight back with transparency

22 February 2021 4 min read As people spend more of their money online, an uptick in digital fraud threatens ad platforms across the web and the attacks grow more sophisticated by the day. It is time for publishers and advertisers to fight back with transparency, writes Alon Carmel. Nearly 320,000 complaints, 69 percent of which involved fraud or identity theft, have been filed in relation to coronavirus or stimulus payment information, according to the Federal Trade Commission in the US. Fraudsters are finding new ways to hack into the ad experience, running background Apps that drain batteries and steal personal data from viewers while they watch ads.

Marc pritchardFederal trade commissionCisco annual internetLeadership meetingRakuten marketingமார்க் ப்ரிசர்ட்கூட்டாட்சியின் வர்த்தகம் தரகுசிஸ்கோ ஆண்டு இணையதளம்தலைமைத்துவம் சந்தித்தல்ரகுடென் சந்தைப்படுத்தல்

P&G re-affirms commitment to drive gender equality in Africa

P&G reaffirms commitment to drive gender equality in Africa Procter & Gamble (P&G) announced new declarations aimed to propel gender equality across Asia Pacific, the Middle East and Africa, at its third annual #WeSeeEqual summit for the region which took place on 17 February 2021. Credit: P&GProcter & Gamble (P&G) announced new declarations aimed to propel gender equality across Asia Pacific, the Middle East and Africa, at its third annual #WeSeeEqual summit for the region which took place on 17 February 2021. Hosted virtually for the first time, the event saw advocates and personalities from private and public sectors come together to address the challenges of gender and women’s equality, which have been severely impacted by the pandemic.

South africaMarc pritchardIndra nooyiVilo trskaBonang mathebaAnita bhatiaMagesvaran suranjanAsia pacificInternational day of womenGeneration equality forumPg young leaders councilWhisper keeping girls in schoolUn sustainable development goalMiddle eastKeeping girlsGender based violence

Dentsu s Wendy Clark: If I don t use my position to change the face of the industry, shame on me | Advertising

Dentsu s Wendy Clark: If I don t use my position to change the face of the industry, shame on me | Advertising
campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomCity ofMarc pritchardEd whitacreNick pridayJacki kelleyJerry buhlmannWendy clarkTim andreeJean linRob fosterMark readHillary clintonDentsu aegis networkBritain aegis group

2020 Was a Wake-Up Call for TV Advertising, Says The Trade Desk CEO – NBC 5 Dallas-Fort Worth

The company says its connected TV revenue doubled in the fourth quarter year-over-year.

Marc pritchardJeff greenProcter gambleTrade deskApple incமார்க் ப்ரிசர்ட்ஜெஃப் பச்சைப்ராக்‌டர் சூதாட்டம்வர்த்தகம் மேசைஆப்பிள் இன்க்

2020 Was a Wake-Up Call for TV Advertising Says The Trade Desk CEO – NBC10 Philadelphia

2020 Was a Wake-Up Call for TV Advertising Says The Trade Desk CEO – NBC10 Philadelphia
nbcphiladelphia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nbcphiladelphia.com Daily Mail and Mail on Sunday newspapers.

Marc pritchardJeff greenProcter gambleTrade deskமார்க் ப்ரிசர்ட்ஜெஃப் பச்சைப்ராக்‌டர் சூதாட்டம்வர்த்தகம் மேசை