Declarations announced at P&G and UN Women WeSeeEqual Gender Equality summit that saw participation from global equality advocates Indra Nooyi and Bonang Matheba. SINGAPORE, Feb. 17, 2021
3 Min Read
A worker walks past YouTube offices, in King s Cross, London, Britain, September 11, 2020. REUTERS/Toby Melville/Files
(Reuters) - Alphabet Inc’s YouTube said on Tuesday it has become the first digital platform to receive an accreditation from the Media Rating Council, signifying the streaming video service effectively protects its advertisers from appearing on content deemed inappropriate for paid ads.
The company said in a blog post it was committed to remaining at least 99% effective at making sure ad placements on YouTube are brand-safe.
YouTube had high-profile incidents dating back to 2017 of ads appearing on videos with hate speech or other disturbing content, which led several major advertisers to turn off their YouTube ads. The platform hopes to turn a new page with marketers following the Media Rating Council’s (MRC)accreditation.
3 Min Read
FILE PHOTO: YouTube logo at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. REUTERS/Lucy Nicholson/File Photo
(Reuters) - Alphabet Inc’s YouTube said on Tuesday it has become the first digital platform to receive an accreditation from the Media Rating Council, signifying the streaming video service effectively protects its advertisers from appearing on content deemed inappropriate for paid ads.
The company said in a blog post it was committed to remaining at least 99% effective at making sure ad placements on YouTube are brand-safe.
YouTube had high-profile incidents dating back to 2017 of ads appearing on videos with hate speech or other disturbing content, which led several major advertisers to turn off their YouTube ads. The platform hopes to turn a new page with marketers following the Media Rating Council’s (MRC)accreditation.
Channel 4 tops Campaign s media buyer survey of UK TV sales market
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by Omar Oakes
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