âNot A Marketing Momentâ: Brands Increase Support For AAPI Causes Through Donations And Dialogue
Share to Linkedin
Xinhua News Agency/Getty Images
In the wake of recent attacks against Asian Americans, including the Atlanta-area spa shootings that left eight people dead, corporations have increasingly sought to speak out against anti-Asian racism.
Just last week, Bank of America expanded its $1 billion program to advance racial equality, pledging $1.25 billion and including the Asian American and Pacific Islander (AAPI) community. And last month, GoFundMeâcreator of the now viral #StopAsianHate hashtagâlaunched the AAPI Community Fund, raising more than $5 million from brands such as YouTube, Airbnb and Panda Express along with other donations from more than 44,500 people. Monetary commitments have also been made to various organizations by Etsy ($500,000), Nike ($500,000) and Peloton ($100,000).
Lessons in avoiding creative bias from Mars, Diageo and P&G
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
A little-used method of storing water holds promise for cities in Minnesota But it should be a last resort, researchers say
parkrapidsenterprise.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from parkrapidsenterprise.com Daily Mail and Mail on Sunday newspapers.
A little-used method of storing water holds promise for cities in Minnesota But it should be a last resort, researchers say
wadenapj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wadenapj.com Daily Mail and Mail on Sunday newspapers.