Parents Insights Rolled Out Across Thirteen Countries
January 11 2021
UK-based firm The Insights People has rolled out its Parents Insights service across thirteen countries, surveying 130,000 parents of children between the age of one and sixteen. Also new is a trend prediction service called Parents Insights Future Forecast .
Parents Insights is a parenting, mum and baby market intelligence resource, launched in 2018 through a partnership with consumer marketing and brand engagement specialist FanFinders. The service will now offer an understanding of parents and family attitudes, behaviour and consumption across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, the UK, and the US. Alongside the roll out, the business has released its first Parents Insights Future Forecast, which makes parenting and family trend predictions for 2021.