FrieslandCampina Ingredients – responding to a changing world
FrieslandCampina Ingredients looks at Pic: FrieslandCampina Ingredients It has been almost a year since the coronavirus pandemic took hold, and the world has changed in many ways. One major shift is that consumers have altered their shopping habits, with an increase in online purchasing, but what they are looking for, and what they buy, has also changed.
Health and wellness, and immunity, and now top of mind, but did the pandemic create this, or simply accelerate it?
Marischa Nikkels, marketing manager, early life nutrition, at FrieslandCampina Ingredients said wellness was already a key consumer trend pre-pandemic, but now its importance has skyrocketed.
Dairy ingredients make nutrition personal Consumer surveys point to a growing market for personalized nutrition. The dairy sector is perfectly placed to make a splash – with innovative ingredient combinations and clear communication.
The weekly shop can become a complicated affair when the focus is on buying foods for the nutritional needs of each family member. That’s the direction consumers are heading, according to Innova. To back it up, the market analysis specialist has pinpointed ‘Tailored to Fit’ as a top trend for 2021 – and it’s an open invitation to dairy innovation.
Many consumers already perceive fresh dairy products as healthy, giving dairy companies a well-primed starting point for tapping into the personalized nutrition opportunity. The key is to wrap nutritious ingredients in convenient products with high appeal and clear on-pack information. Most importantly, manufacturers must be up to date with the needs, beliefs and lifes
ADM looks at health and wellness trends Consumers seem more aware than ever about health and wellness. The pandemic has been a contributing factor, but what do consumers see as the priorities when it comes to products with health and wellness claims? And how has the pandemic changed – or accelerated – what consumers expect?
June Lin, global vice president, marketing, health & wellness, at global ingredient company ADM said consumers are are taking more steps than ever to manage their holistic health, including physical, mental and emotional well-being.
“For example,
57% of global consumers report being concerned about their immune function since the COVID-19 pandemic began
Tate & Lyle PLC, a global provider of food and beverage ingredients and solutions, has expanded its Dolcia Prima allulose portfolio with a crystalline form certified as 'Non-GMO Project Verified.'
Chobani launches RTD cold brew coffees Chobani, maker of Greek yogurts, oat milks, probiotic drinks, as well as dairy and plant-based creamers, is launching Chobani Coffee, ready-to-drink coffees made with single origin cold brew and feature Chobani’s oat milks and dairy creamers.
“Nutrient dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” said Peter McGuinness, president and COO of Chobani.
“Chobani Coffee is crafted from single origin 100% Arabica beans, geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk.”