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Dairy ingredients make nutrition personal Consumer surveys point to a growing market for personalized nutrition. The dairy sector is perfectly placed to make a splash – with innovative ingredient combinations and clear communication. The weekly shop can become a complicated affair when the focus is on buying foods for the nutritional needs of each family member. That’s the direction consumers are heading, according to Innova. To back it up, the market analysis specialist has pinpointed ‘Tailored to Fit’ as a top trend for 2021 – and it’s an open invitation to dairy innovation. Many consumers already perceive fresh dairy products as healthy, giving dairy companies a well-primed starting point for tapping into the personalized nutrition opportunity. The key is to wrap nutritious ingredients in convenient products with high appeal and clear on-pack information. Most importantly, manufacturers must be up to date with the needs, beliefs and lifes

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