FrieslandCampina Ingredients – responding to a changing world
FrieslandCampina Ingredients looks at Pic: FrieslandCampina Ingredients It has been almost a year since the coronavirus pandemic took hold, and the world has changed in many ways. One major shift is that consumers have altered their shopping habits, with an increase in online purchasing, but what they are looking for, and what they buy, has also changed.
Health and wellness, and immunity, and now top of mind, but did the pandemic create this, or simply accelerate it?
Marischa Nikkels, marketing manager, early life nutrition, at FrieslandCampina Ingredients said wellness was already a key consumer trend pre-pandemic, but now its importance has skyrocketed.